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It’s Time for Broadcasters to Start Confronting Their Anti-Right Bias

Ryan Bourne

The psychologist professor Jordan Peterson is being heralded as
one of the world’s most foremost public intellectuals.

But his influence now stems from much more than his own Youtube
lectures or published works.

Upwards of 4.6m people have watched his recent half-hour
interview with Channel 4’s Cathy Newman, in which Peterson expertly
dissects a range of trendy conventional wisdoms in an extensive
discussion.

But aside from Peterson’s actual arguments about the
gender pay gap or equality of outcome, the interview seems to have
been consequential on another level — it is forcing broadcast
journalists to reconsider their interview techniques and inherent
biases.

Newman consistently asserted viewpoints onto Peterson that he
did not hold, oversimplified his arguments, sought to put words
into his mouth, and bluntly restated some of his conclusions absent
context or nuance.

When you have to decide
what stories to choose, which interviewees to select, and how to
interview them, it’s inevitable that your own priors slip
through.

This became obvious not because it was unusual behaviour for
interviewers, but because Peterson himself is so articulate,
careful with words, and quick-on-his-feet. His calm responses
exposed an attitude among broadcasters that is sadly common.

Newman has since become the unlucky fall-guy for a type of bias
you see a lot, when interviewers seem to have some caricatured
preconceived notion of what their guest really believes.

Conservatives and libertarians who regularly appear on TV will
recognise this. It manifests itself in small, subtle biases during
interviews — everything from alluding to ulterior reasons for
your viewpoints, through to differences in how you are presented as
a person.

Let me give you some examples.

First, there’s the use of “health warnings”.
People who believe that the government should be spending less
money, or that economic equality should not be a collective aim, or
a host of other opinions not shared by the majority of broadcast
journalists are labelled before they even get a chance to
speak.

In many cases, these introductory labels may even be accurate,
but they are certainly not applied symmetrically.

My own research found that, on the BBC between 2010 and 2015,
the four main think tanks that advocate for free-market policies
were often given ideological warning labels, including
“free-market”, “centre-right”, and
“right-wing” (the Institute of Economic Affairs 22.1
per cent of the time, the Centre for Policy Studies 30.3 per cent,
Policy Exchange 41.7 per cent, and the Adam Smith Institute 59.5
per cent).

In contrast, the New Economics Foundation, probably the most
left-leaning policy think tank in the country, was only once
described as a “sustainability” think tank. Others such
as Demos and the IPPR see labels attached far less frequently.

Then there’s bias by selection. Certain viewpoints from
certain spokespeople are just not heard on the media.

During my time at the Institute of Economic Affairs, we
published extensively on immigration and poverty. Yet I could count
on one hand the number of broadcast media interview requests we
received for them, despite both being pre-eminent policy
discussions of the past seven years.

In contrast, we were regularly asked on to debate inequality or
arts funding, on which we had published little. It was difficult
not to conclude that producers in broadcast assumed that proponents
of small government would not care about migrants or the poor.

But it is perhaps the onscreen biases that Peterson experienced
that are the most pernicious.

The constant interruptions so the guest cannot make a thorough
argument, the cut-downs of interviews to soundbites that play to
the caricature of their views, the questioning of their motives, or
— worse — the type of nonsensical over-simplification
of the views Peterson experienced.

This is not just a UK phenomenon. Academic economist Tim
Groseclose’s work on US broadcast media (excluding Fox, of
course) has shown consistent biases to the left across a number of
metrics. And we should not be surprised.

Most journalists are socially liberal, and economically social
democrat. When you have to decide what stories to choose, which
interviewees to select, and how to interview them, it’s
inevitable that your own priors slip through. The beauty of
Peterson’s interview with Newman is that it exposed how this
happens.

It is too much to ask for every interviewer to be as effective
as the BBC’s Andrew Neil, forensically asking questions from
a range of political viewpoints.

But if the Peterson interview leads to more broadcast
journalists checking their priors, and engaging with what their
interviewees actually say rather than a preconceived idea of what
they think, then he will have done a great public service
indeed.

Ryan Bourne
holds the R Evan Scharf Chair for the Public Understanding of
Economics at the Cato Institute.